A compass resting on a detailed map, symbolising the importance of measuring the right things and finding your direction

Measure What Matters to Your Customers, Not What Is Easy to Count

After a recent LinkedIn post about AI accuracy in franchise operations, the conversation went somewhere I did not expect. The most common response was not about artificial intelligence at all. It was about what happens after the efficiency arrives. One comment in particular stuck with me: “The risk is the savings just get absorbed into …