About Xpera

About Xpera

Xpera is the consulting practice of FASTANDEAZY LTD, providing strategic technology and marketing consulting to franchise networks, multi-site operators, and PE-backed businesses across the UK.

Our Focus

What We Do

We work with franchise businesses at critical moments — acquisitions, technology transformations, rebrands, and growth phases — providing the senior-level expertise that would normally require a full-time CIO or CMO hire.

Our approach is practical, not theoretical. We’ve held board-level technology and marketing roles at major franchise organisations. We understand the relationship between franchisor and franchisee, the commercial pressure to deliver operational gearing, and the reality of implementing change across distributed networks.

Brands Our Team Has Worked With
Domino's Pizza
Franchise Brands plc
easyJet
energie Fitness
DAVID LLOYD
Metro Rod
NUFFIELD HEALTH
Our Sector

Why the Franchise Sector

£19.1bn
Sector Contribution
to the UK economy
1,000+
Franchise Brands
operating in the UK
50,000+
Franchise Units
across the network

It’s a sector we know deeply — not from outside looking in, but from having led technology and marketing inside franchise networks for decades.

Franchise businesses have unique technology and marketing challenges. Generic consultancies rarely understand the dynamics of franchisor-franchisee relationships, the need for systems that scale across independently operated locations, or the importance of solutions that franchisees will actually adopt. We do — because we’ve been there.

How We Work

Our Approach

01

Senior-Level Expertise, Flexible Engagement

Access CIO and CMO-level capability without the overhead of a permanent hire. We work on a project basis, as retained advisors, or as interim executives.

02

Franchise-Native Thinking

Every recommendation is grounded in the realities of franchise operations: tight margins, distributed locations, independent operators, and the need for technology that serves the entire network.

03

Measurable Outcomes

We link every engagement to business results. Whether it’s cost savings, revenue growth, operational efficiency, or successful integration, we measure what matters.

04

Technology + Marketing

Most consultancies offer one or the other. We combine both, because the best franchise transformations require technology and marketing working together.

The People

Our Team

CR

Colin Rees

Founder & Principal Consultant

Colin is an experienced technology leader with over two decades of driving digital transformation across major franchise and consumer brands including Domino’s Pizza Group (IT Director/CIO), Franchise Brands plc (Group CIO), and easyJet.

CIO 100 UK 2012 CIO.com Computer Weekly
Read Colin’s full profile
DB

David Beattie

Brand & Marketing Consultant

David is a creative brand and marketing strategist with over 30 years of success across the leisure and franchising sectors. As co-founder of énergie Fitness, he scaled the business to 110+ clubs globally and orchestrated a transformative rebrand.

Brand Transformation Franchise Marketing Multi-Channel
Read David’s full profile

Get in Touch

If you’re facing a technology or marketing challenge and want to explore how we can help, we’d welcome a conversation.