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Before You Hire a Digital Agent; Fire a Bad Process

by Colin ReesAI & Technology Strategy, Franchise StrategyPosted on Comments are Disabled

Everyone is talking about agentic AI. Not the chatbot-answers-your-question kind. The new kind. AI that does not just advise — it acts. It processes a refund. It chases a late invoice. It triages a customer complaint, updates the CRM, and escalates to the right person. It reads the operations manual your franchisees never open and …

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