David co-founded énergie Fitness alongside Jan Spaticchia and Steve Philpott, growing the business from a standing start into a national franchise network of over 110 clubs across the UK and internationally. He pioneered multi-channel marketing strategies that set new industry benchmarks for the fitness franchise sector.

David orchestrated a transformative rebrand of the énergie portfolio — including énergie Fitness, énergie Fitness for Women, and Fit4Less — balancing tight cost control with tailored solutions for franchise owners. The brand repositioning contributed to a successful sale of the business. He was also instrumental in the early development of National Fitness Day through his work at énergie Fitness, an initiative now celebrated nationally through ukactive and inspiring millions of people annually.

David led marketing and commercial operations at David Lloyd Leisure during a period of significant growth. He forged strategic partnerships with major brands including Puma, Dunlop, ellesse, Slazenger, and Renault, and spearheaded the brand development that helped establish David Lloyd as the first nationally recognisable health club brand in the UK.

He developed integrated marketing campaigns — including early web strategies and dynamic member communications — and launched a national corporate membership programme that achieved 15% growth in its first year.

David has partnered with independent businesses, local authority trusts, and national organisations including the National Badminton Association and Nuffield Health. His consultancy approach combines strategic brand thinking with practical franchise marketing execution.

Brand strategy and transformation for franchise businesses Multi-channel marketing and campaign development Franchise marketing on lean budgets Partnership marketing and commercial strategy Brand positioning for acquisition or sale Interior design and environment branding