Case Study 1: énergie Fitness Multi-Brand Rebrand
David led the transformative rebranding of a diverse portfolio—including énergie Fitness clubs, énergie Fitness for Women, and Fit4Less—in preparation for a successful sale. Balancing tight cost control with tailored solutions for each franchise owner, he ensured the new modern identity resonated across markets while remaining economically viable.
- Revamped multiple brands under one cohesive, modern identity.
- Implemented cost-efficient rebrand strategies by closely collaborating with franchise owners.
- Positioned the business for a successful sale through strategic brand evolution.
Case Study 2: The Ivy Gym Brand Identity & Interior Design
Tasked with creating a distinctive and impactful identity for The Ivy Gym, David oversaw the brand’s development and the design of dynamic workout spaces. His creative approach not only enhanced the workout experience but also generated powerful, organic social media promotion through visually compelling environments.
- Developed a unique brand identity that redefined fitness aesthetics.
- Crafted innovative space designs to boost social media engagement.
- Delivered creative solutions that enhanced both the workout experience and brand presence.
Case Study 3: David Lloyd Leisure Commercial Marketing & Partnerships
At David Lloyd Leisure, David played a pivotal role in driving commercial marketing through strategic partnerships. By securing marquee partnerships with brands like Puma, Dunlop, ellesse, Slazenger, Renault, Burberry, BMW, and Mercedes, he enhanced the brand’s profile, reduced costs, and unlocked significant partnership marketing opportunities.
- Spearheaded partnership marketing initiatives that bolstered brand recognition.
- Negotiated high-value partnerships to reduce costs and drive marketing value.
- Enhanced commercial performance through innovative sponsorship strategies.