David is renowned for his strategic insight and innovative multi-channel marketing, he offers a fresh perspective on business and brand transformation. Initiatives like creating UK National Fitness Day—now celebrated nationally through UK Active—underscore his impact. His consultancy leverages a robust network of experts and a commitment to sustainable growth, empowering brands to scale, rebrand, and future-proof their operations.
With extensive experience franchising énergie Fitness clubs and partnering with independent franchise owners on tight budgets, I’ve honed the ability to achieve maximum impact with minimal investment. My focus on cost-effective, innovative solutions consistently delivers tangible, real-world results.
énergie fitness
David co-founded énergie Fitness, scaling it into a global franchise of over 110 clubs and spearheading transformative brand innovation.
- Pioneered multi-channel marketing strategies that set new industry benchmarks.
- Expanded the franchise to over 110 clubs across multiple global markets.
- Orchestrated a rebrand that culminated in a high-profile sale valued at £27m.
National Fitness Day & Consulting
David pioneered UK National Fitness Day by identifying a national gap and launching an event that now inspires 19 million people to get active every September. Originally developed at énergie Fitness and later entrusted to Active Nation, this initiative exemplifies his visionary approach to nationwide fitness promotion. His consulting work also spans a diverse range of sectors.
- Partnered with independent businesses and The National Badminton Association to provide feasibility report on new facility.
- Founded UK National Fitness Day, inspiring 19 million people annually.
- Supported local authority Trusts and Nuffield Health in enhancing their fitness membership.
David Lloyd
David led marketing and commercial operations at David Lloyd Leisure during a period of explosive growth, managing club openings and forging strategic partnerships.
- Specialised in partnership marketing with brands like Puma, Dunlop, ellesse, Slazenger, and Renault.
- Spearheaded brand development and repositioning, establishing the first nationally recognisable health club brand in the UK.
- Developed integrated marketing campaigns, including early web strategies and dynamic member communications.
- Launched a national corporate membership programme that delivered 15% growth in its first year.