Case Study 1: énergie Fitness Multi-Brand Rebrand
David led the transformative rebranding of a diverse portfolio—including énergie Fitness clubs, énergie Fitness for Women, and Fit4Less—in preparation for a successful sale. Balancing tight cost control with tailored solutions for each franchise owner, he ensured the new modern identity resonated across markets while remaining economically viable.
- Revamped multiple brands under one cohesive, modern identity.
- Implemented cost-efficient rebrand strategies by closely collaborating with franchise owners.
- Positioned the business for a successful sale through strategic brand evolution.
Case Study 2: AI robotic process automation at Metro Rod ltd.
Colin designed and implemented the initiative to use robotic process automation (RPA) both to support both the contact centre and the finance teams at Metro Rod (The UK’s leading commercial drainage provider).
The system which used AI where complex decision making was needed to automate time sensitive repetitive tasks such as logging jobs, creating invoices and handling support emails.
The robots implemented allowed the team to focus on more interesting and complex work and of course robots work 24x7x265 days a year with no breaks, sickness or holidays.
Further automation is ongoing but at the time of writing robots log 30% of all jobs, create 14% of invoices and handle 26% of customer emails. This has led to a significant increase in operational gearing at Metro Rod.
Case Study 3: The Ivy Gym Brand Identity & Interior Design
Tasked with creating a distinctive and impactful identity for The Ivy Gym, David oversaw the brand’s development and the design of dynamic workout spaces. His creative approach not only enhanced the workout experience but also generated powerful, organic social media promotion through visually compelling environments.
Developed a unique brand identity that redefined fitness aesthetics.
Crafted innovative space designs to boost social media engagement.
Delivered creative solutions that enhanced both the workout experience and brand presence.
Case Study 4: Domino’s Pizza – Realtime tracker
Domino’s Pizza Group plc is a United Kingdom-based master franchise of international fast food pizza delivery chain Domino’s. The company is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Dominos Pizza prided itself in terms of innovation, often described as an IT company and not a pizza company. Once example of an initiative driven by Colin was the real time pizza tracker;
The goals were simple:
- Make the drivers more efficient and hence franchisee’s more profitable
- Improve driver safety
- Improve customer service
- Improve store efficiency.
The initiative involved a tracking system used by the Dominoes driver, the system provided real-time updates on the driver’s location to both the customer and the store. The stores were more efficient because they could prepare for a driver’s arrival and the customers’ anxiety over when their food was going to arrive was reduced finally safety and store efficiency was improved due to the reporting provided in store on delivery times and location.
The results were significant, over a network of 1000 stores the franchisees realised a cost benefit of around £6.5m per annum.
David Wilde the Domino’s Pizza CEO said:
“On labour efficiency, our investment in GPS has been a major benefit for franchisees. Many of them have achieved cost efficiencies of greater than 0.5% of store revenue, net of the cost of deployment. Over time we expect this to lead to sales benefits and other cost savings, such as insurance.”